{"id":47500,"date":"2023-02-12T13:15:49","date_gmt":"2023-02-12T12:15:49","guid":{"rendered":"https:\/\/www.v-label.com\/?page_id=47500"},"modified":"2024-08-23T15:04:11","modified_gmt":"2024-08-23T13:04:11","slug":"retail","status":"publish","type":"page","link":"https:\/\/www.v-label.com\/cs\/retail\/","title":{"rendered":"Leader pro priv\u00e1tn\u00ed retailov\u00e9 zna\u010dky"},"content":{"rendered":"\n<p><strong>V\u00edce ne\u017e polovina spot\u0159ebitelstva je v\u011brn\u00e1 obchodu kv\u016fli jeho v\u00fdrobk\u016fm priv\u00e1tn\u00ed zna\u010dky. Ty v posledn\u00edch letech nabyly na popularit\u011b a v\u00fdznamu a p\u0159isp\u011bly k v\u00edce ne\u017e 40 % celkov\u00fdch prodej\u016f na p\u0159edn\u00edch evropsk\u00fdch trz\u00edch. Priv\u00e1tn\u00ed zna\u010dky, kter\u00e9 se \u0159\u00edd\u00ed trendem udr\u017eitelnosti a autenticity, jsou cestou k z\u00edsk\u00e1n\u00ed 87 % vracej\u00edc\u00edch se spot\u0159ebitel\u016f a spot\u0159ebitelek. V-Label je jedin\u00e1 vegansk\u00e1 a vegetari\u00e1nsk\u00e1 certifikace spolupracuj\u00edc\u00ed se v\u0161emi v\u00fdznamn\u00fdmi evropsk\u00fdmi maloobchodn\u00edky p\u0159i ozna\u010dov\u00e1n\u00ed produkt\u016f.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Obl\u00edben\u00fd v retailu<\/h3>\n\n\n\n<p>V-Label nese v\u00edce ne\u017e 25 priv\u00e1tn\u00edch zna\u010dek od p\u0159edn\u00edch evropsk\u00fdch maloobchodn\u00edk\u016f.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/v-label.com\/cs\/retail#download\">St\u00e1hn\u011bte si White Paper<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-1024x717.png\" alt=\"Retail Private Label: V-Label is the only vegan and vegetarian trademark working with all major European retailers. \" class=\"wp-image-48180\" srcset=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-1024x717.png 1024w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-300x210.png 300w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-500x350.png 500w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-768x538.png 768w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-1536x1075.png 1536w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Vybran\u00ed prodejci, kte\u0159\u00ed hrd\u011b nesou ozna\u010den\u00ed V-Label<\/h2>\n\n\n\r\n<section id=\"carousel-block_36e78bff46a4b68f2ced473220594ef8\" class=\"carousel-block_36e78bff46a4b68f2ced473220594ef8 wp-block-carousel\">\r\n    <ul class=\"posts_list_carousel\" data-slick='{\"slidesToShow\": 7, \"slidesToScroll\": 7, \"autoplay\": 1, \"autoplaySpeed\": 3000, \"infinite\": 1, \"speed\": 1000}'>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/lidl-logo.png\" alt=\"Lidl logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/kaufland-logo.png\" alt=\"Kaufland - Logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/aldi-logo.png\" alt=\"Aldi logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/hoffer-logo.png\" alt=\"hoffer logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/spar-logo.png\" alt=\"spar logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/carrefour-logo.png\" alt=\"carrefour logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2024\/07\/coop.png\" alt=\"Coop\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/tesco-logo.png\" alt=\"tesco logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/migros-logo.png\" alt=\"migros logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/albert-logo.png\" alt=\"albert logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/edeka-logo.png\" alt=\"edeka logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/rewe-logo.png\" alt=\"rewe logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/penny-logo.png\" alt=\"penny logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/billa-logo.png\" alt=\"billa logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/dm-drogerie-markt-logo.png\" alt=\"dm drogerie markt logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/norma-logo.png\" alt=\"norma logo\" \/><\/li>\r\n            <\/ul>\r\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">Priv\u00e1tn\u00ed zna\u010dky \u2013 obl\u00edben\u00e9 u maloobchodu i spot\u0159ebitelstva<\/h2>\n\n\n\n<p><strong>Popularita priv\u00e1tn\u00edch zna\u010dek je siln\u00e1: v roce 2020 tvo\u0159ily priv\u00e1tn\u00ed zna\u010dky v\u00edce ne\u017e 40 % celkov\u00fdch prodej\u016f na p\u0159edn\u00edch evropsk\u00fdch trz\u00edch. \u00dadaje spole\u010dnosti McKinsey ukazuj\u00ed, \u017ee v roce 2021 soukrom\u00e9 zna\u010dky p\u0159edstavovaly v pr\u016fm\u011bru 31 % nov\u00fdch potravin\u00e1\u0159sk\u00fdch produkt\u016f uveden\u00fdch na trh v Evrop\u011b a dokonce 50 % ve Spojen\u00e9m kr\u00e1lovstv\u00ed. Je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed je, \u017ee podle \u010dl\u00e1nku <a href=\"https:\/\/www.forbes.com\/sites\/errolschweizer\/2022\/06\/30\/why-store-brands-are-having-their-moment\/?sh=42d8e64738bf\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes z roku 2022<\/a> se v\u00edce ne\u017e 87 % spot\u0159ebitelstva rozhoduje pro polo\u017eky priv\u00e1tn\u00edch zna\u010dek. Pro\u010d? Lid\u00e9 jsou v\u011brn\u00ed sv\u00fdm obl\u00edben\u00fdm produkt\u016fm.<\/strong><\/p>\n\n\n\n<p>V minulosti to byly v\u011bt\u0161inou ni\u017e\u0161\u00ed ceny, kter\u00e9 spot\u0159ebitelstvo u priv\u00e1tn\u00edch zna\u010dek po\u017eadovalo. A a\u010dkoliv je st\u00e1le \u017e\u00e1douc\u00ed, aby priv\u00e1tn\u00ed zna\u010dka odleh\u010dila pen\u011b\u017eence, volba z\u00e1kaznictva je vedena v\u00edce faktory. D\u00edky roz\u0161i\u0159ov\u00e1n\u00ed portfolia si nyn\u00ed z\u00e1kazn\u00edci a z\u00e1kaznice spojuj\u00ed priv\u00e1tn\u00ed zna\u010dky i s pr\u00e9miovou kvalitou.<\/p>\n\n\n\n<p>Stalo se tak ve druh\u00e9 vln\u011b priv\u00e1tn\u00edch zna\u010dek, kdy se maloobchodn\u00edci odv\u00e1\u017eili uv\u00e9st na trh \u0159adu produktov\u00fdch \u0159ad (vegansk\u00e9, organick\u00e9, bezobalov\u00e9), s vylep\u0161en\u00fdmi recepturami a zv\u00fd\u0161en\u00fdm zam\u011b\u0159en\u00edm na autenticitu, udr\u017eitelnost a p\u016fvod. Od Tesco\u2019s Finest po Nature\u2019s Promise nebo K-take it veggie, kvalitn\u011bj\u0161\u00ed priv\u00e1tn\u00ed zna\u010dky byly v posledn\u00edch letech obzvl\u00e1\u0161t\u011b \u00fasp\u011b\u0161n\u00e9, zejm\u00e9na ty, kter\u00e9 jsou zam\u011b\u0159eny na nakupuj\u00edc\u00ed pe\u010duj\u00edc\u00ed o sv\u00e9 zdrav\u00ed.<\/p>\n\n\n\n<p>Ve t\u0159et\u00ed vln\u011b \u0161lo p\u0159edev\u0161\u00edm o budov\u00e1n\u00ed zna\u010dky. S nov\u00fdmi vylep\u0161en\u00fdmi obaly a televizn\u00edmi reklamami se priv\u00e1tn\u00ed zna\u010dky staly trendy a zdaleka ne n\u011b\u010d\u00edm, co schov\u00e1v\u00e1me na dn\u011b na\u0161ich n\u00e1kupn\u00edch ko\u0161\u00edk\u016f.<\/p>\n\n\n\n<p>Zpr\u00e1va <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/the-path-forward-for-european-grocery-retailers\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey z roku 2021<\/a> uv\u00e1d\u00ed, \u017ee maloobchodn\u00edci jsou nyn\u00ed v pozici, kdy mohou \u0159\u00eddit \u010dtvrtou vlnu priv\u00e1tn\u00edch zna\u010dek zalo\u017eenou na m\u011bn\u00edc\u00edch se preferenc\u00edch a zvyk\u016f spot\u0159ebitelstva inovativn\u00edmi zp\u016fsoby. V nadch\u00e1zej\u00edc\u00edch letech budou priv\u00e1tn\u00ed zna\u010dky obchod\u016f t\u011b\u017eit ze zm\u011bn v potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu, jako je udr\u017eiteln\u00fd a zdrav\u00fd \u017eivotn\u00ed styl a online nakupov\u00e1n\u00ed, kter\u00e9 se stane mainstreamem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00edce ne\u017e polovina populace je v\u011brn\u00e1 obchodu kv\u016fli priv\u00e1tn\u00ed zna\u010dce.<\/h2>\n\n\n\n<p>Shrnut\u00ed: Priv\u00e1tn\u00ed zna\u010dky jsou kl\u00ed\u010dem k podpo\u0159e loajality spot\u0159ebitelstva. <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/building-distinctive-european-powerhouse-brands\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey tvrd\u00ed<\/a>, \u017ee zat\u00edmco hlavn\u00edm d\u016fvodem, pro\u010d se z\u00e1kaznictvo vrac\u00ed k maloobchodn\u00edkovi, je jeho poloha \u2013 podle toho, kter\u00e1 je jim nejbl\u00ed\u017ee \u2013 dal\u0161\u00edmi hlavn\u00edmi motiv\u00e1tory jsou z\u00edskan\u00e1 hodnota za pen\u00edze a nab\u00eddka jejich priv\u00e1tn\u00edch zna\u010dek. V\u00edce ne\u017e 54 % spot\u0159ebitelstva v 10 zem\u00edch EU uvedlo, \u017ee pravideln\u011b chod\u00ed do obchodu, pokud jsou produkty pod jejich priv\u00e1tn\u00edmi zna\u010dkami kvalitn\u00ed. Prodejci potravin s osv\u011bd\u010den\u00fdmi postupy nyn\u00ed aktivn\u011b identifikuj\u00ed neuspokojen\u00e9 pot\u0159eby spot\u0159ebitelstva a pot\u00e9 vyu\u017e\u00edvaj\u00ed aktivn\u00ed procesy v\u00fdvoje produkt\u016f, aby tyto pot\u0159eby co nejrychleji naplnili.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-1024x717.png\" alt=\"\" class=\"wp-image-48145\" srcset=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-1024x717.png 1024w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-300x210.png 300w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-500x350.png 500w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-768x538.png 768w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-1536x1075.png 1536w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"download\">White Paper: Retail priv\u00e1tn\u00ed zna\u010dky<\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"9342260\",\n    formId: \"360e7f14-d629-4e57-9a40-236cfe8fc07b\"\n  });\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>V-Label is the only vegan and vegetarian trademark working with all major European retailers.<\/p>\n","protected":false},"author":5,"featured_media":16968,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[3274],"class_list":["post-47500","page","type-page","status-publish","has-post-thumbnail","hentry","tag-whitepaper-general-cs"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"thumbnail":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-500x280.jpg",500,280,true],"medium":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-768x430.jpg",768,430,true],"large":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-1024x573.jpg",1024,573,true],"1536x1536":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"2048x2048":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"preview":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-904x716.jpg",904,716,true],"header":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"gform-image-choice-sm":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",300,168,false],"gform-image-choice-md":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",400,224,false],"gform-image-choice-lg":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",600,336,false]},"uagb_author_info":{"display_name":"Can 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retailers.","_links":{"self":[{"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/pages\/47500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/comments?post=47500"}],"version-history":[{"count":4,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/pages\/47500\/revisions"}],"predecessor-version":[{"id":85394,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/pages\/47500\/revisions\/85394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/media\/16968"}],"wp:attachment":[{"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/media?parent=47500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/categories?post=47500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/tags?post=47500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}