{"id":393,"date":"2022-08-29T16:58:15","date_gmt":"2022-08-29T14:58:15","guid":{"rendered":"https:\/\/www.v-label.com\/?p=393"},"modified":"2022-09-15T22:01:53","modified_gmt":"2022-09-15T20:01:53","slug":"vegan-cosmetics-market","status":"publish","type":"post","link":"https:\/\/www.v-label.com\/cs\/news\/b2b-blog\/vegan-cosmetics-market\/","title":{"rendered":"Vegan Cosmetics Market: Key Numbers and Most Important Trends in 2022"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<p>The vegan cosmetics market is huge right now. And it\u2019s only getting bigger.<\/p>\n\n\n\n<p>So if you want to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Learn the key numbers of the market<\/li><li>Get to know the trendiest categories<\/li><li>See how brands are doing<\/li><\/ul>\n\n\n\n<p>\u2026then you\u2019ll love this post that V-Label, the world\u2019s leading vegan &amp; vegetarian trademark, has prepared for you. Let\u2019s dive right in.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Key Numbers of the Market &amp; Most Important Trends<\/strong><\/h2>\n\n\n\n<p>So, why are consumers switching to vegan cosmetics? Well, they are more aware than ever of their choices and how it affects their future. The main reasons consumers switch to vegan products are health, well-being, and animal cruelty.&nbsp;<\/p>\n\n\n\n<p><strong>And you can see how these choices affect the market:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-1.png\" alt=\"\" class=\"wp-image-2019\" srcset=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-1.png 1024w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-1-300x225.png 300w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-1-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The global vegan cosmetics market was valued at US $15.17 billion in&nbsp;<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/vegan-cosmetics-market\" target=\"_blank\" rel=\"noreferrer noopener\">2021<\/a>, and now, in 2022, it\u2019s sitting at US $16.02 billion.<\/p>\n\n\n\n<p>But the future looks even brighter.&nbsp;<\/p>\n\n\n\n<p>This market is projected to reach US $20.8 billion by 2025, growing at a CAGR of 6.3% during the forecast period, and US $26.1 billion in 2030.<\/p>\n\n\n\n<p>At the moment, vegan cosmetics makes up only 2% of the whole market, so there is a lot of room for growth and plenty of opportunities for businesses.<\/p>\n\n\n\n<p>Now let\u2019s review which are the trendiest categories in the market:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Skincare is the largest product category in the vegan cosmetics market,&nbsp;and is growing at a record 5.6% CAGR, expected to reach US $7.8 Billion by 2027.&nbsp;In 2019, skincare occupied about 35% of the vegan cosmetics market. And according to 1010data, online sales of vegan beauty products exceeded $342 million in 2020 and grew 83% from the previous year.&nbsp;<\/li><li>The&nbsp;vegan hair care segment&nbsp;is currently growing at a 5.1% CAGR. In 2019, skincare occupied about 20% of the vegan cosmetics market.<\/li><li>The&nbsp;make-up segment&nbsp;is estimated to reach 4.2% CAGR and has a global market size of $3 billion.<\/li><\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>The Vegan Cosmetics Market in Asia, Europe, and North America<\/strong><\/h2>\n\n\n\n<p>So, we just looked at the global market size. But how\u2019s it doing in different parts of the world?<\/p>\n\n\n\n<p>Here are 5 key facts you need to know:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>The largest market is Asia-Pacific, which makes up almost more than 40% of the global market.<\/li><li>It\u2019s followed by North America with 24%. The North American&nbsp;<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/vegan-cosmetics-market\" target=\"_blank\" rel=\"noreferrer noopener\">market size<\/a>&nbsp;was valued at US $3.5 billion in 2021 and is growing at a 6.3% CAGR<\/li><li>Europe is about 20-22% of the market at the moment.<\/li><li>The size of the European&nbsp;<a href=\"https:\/\/www.researchandmarkets.com\/reports\/5553279\/europe-vegan-cosmetics-market-market-size\" target=\"_blank\" rel=\"noreferrer noopener\">market<\/a>&nbsp;in 2022 is US $5.3 billion and is growing at a 7.8% CAGR<a href=\"https:\/\/www.v-label.eu\/white-papers\/cosmetics\" target=\"_blank\" rel=\"noopener\"><\/a><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-2-2048x783-1-1024x392.png\" alt=\"\" class=\"wp-image-2022\" srcset=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-2-2048x783-1-1024x392.png 1024w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-2-2048x783-1-300x115.png 300w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-2-2048x783-1-768x294.png 768w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-2-2048x783-1-1536x587.png 1536w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-2-2048x783-1.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Examples of Successful Brands<\/strong><\/h2>\n\n\n\n<p>As you can see, vegan cosmetics are no longer just another alternative category of cosmetics.&nbsp;Vegan beauty products&nbsp;are now sold at mainstream retailers like&nbsp;<a href=\"https:\/\/www.sephora.com\/\" target=\"_blank\" rel=\"noopener\">Sephora<\/a>(who also added a whole&nbsp;<a href=\"https:\/\/www.sephora.es\/productos-good-for-vegan\/\" target=\"_blank\" rel=\"noopener\">vegan section<\/a>&nbsp;to their selection of products),&nbsp;<a href=\"https:\/\/www.ulta.com\/\" target=\"_blank\" rel=\"noopener\">Ulta Beauty<\/a>, and&nbsp;<a href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noopener\">Target<\/a>. It\u2019s also filling the shelves of upscale boutiques like&nbsp;<a href=\"https:\/\/bluemercury.com\/\" target=\"_blank\" rel=\"noopener\">Bluemercury<\/a>.<\/p>\n\n\n\n<p>Brands are aware of the opportunities this market presents and have started to lean into it.<\/p>\n\n\n\n<p>Here are 5 brands that are kicking it right now:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.thebodyshop.com\/en-gb\/trending\/vegan-products\/c\/c02010\" target=\"_blank\" rel=\"noopener\">The Body Shop<\/a>&nbsp;is leading the change amongst established businesses, with over three million vegan products sold in 2018, and around half of their product range now being classified as vegan.&nbsp;<\/li><li><a href=\"https:\/\/www.lush.com\/uk\/en\/c\/vegan-cosmetics\" target=\"_blank\" rel=\"noopener\">Lush<\/a>&nbsp;has around 95% of its products classified as vegan and has more than&nbsp;<a href=\"https:\/\/weare.lush.com\/press-area\/\" target=\"_blank\" rel=\"noreferrer noopener\">900 stores<\/a>&nbsp;all over the world.&nbsp;<\/li><li><a href=\"https:\/\/theordinary.com\/en-es\" target=\"_blank\" rel=\"noopener\">The Ordinary<\/a>, which is 100% vegan and cruelty-free. They have a huge influence, having 1.5 million followers on social media.&nbsp;<\/li><li><a href=\"https:\/\/milkmakeup.com\/\" target=\"_blank\" rel=\"noopener\">Milk Makeup<\/a>&nbsp;is also 100% vegan and cruelty-free, and their 2021 estimated&nbsp;<a href=\"https:\/\/beautymatter.com\/articles\/waldencast-to-buy-milk-makeup#:~:text=According%20to%20the%20Waldencast%20investor,net%20revenue%20is%20%2447%20million\" target=\"_blank\" rel=\"noreferrer noopener\">net revenue<\/a>&nbsp;was $47 million. They also have over 2.1 million followers on social media.<\/li><li>And lastly, a true pioneer in the beauty industry,&nbsp;<a href=\"https:\/\/www.pacificabeauty.com\/\" target=\"_blank\" rel=\"noopener\">Pacifica Beauty<\/a>, which has been creating vegan cosmetics for the past&nbsp;<a href=\"https:\/\/kinderbeauty.com\/blogs\/kinder-articles\/pacifica-s-founder-on-being-a-vegan-cosmetics-innovator#:~:text=Founded%20in%201996%20by%20Brook,products%20for%20twenty%2Dfive%20years\" target=\"_blank\" rel=\"noreferrer noopener\">25 years<\/a>&nbsp;and is still going hard.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-819x1024.jpg\" alt=\"\" class=\"wp-image-2028\" srcset=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-819x1024.jpg 819w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-240x300.jpg 240w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-400x500.jpg 400w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-768x960.jpg 768w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-1229x1536.jpg 1229w, https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3.jpg 1536w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\">What&#8217;s Next<\/h2>\n\n\n\n<p>So, if you are considering entering the vegan cosmetics market, this is a good time:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Millennials and Gen Z\u2019s are going to make up&nbsp;70% of the global population in 2030. These two generations are the leaders of change, not willing to settle for the status quo.<\/li><li>We can expect to see a big shift from animal-based products to plant-based products in every segment.&nbsp;<\/li><li>Veganism should not be considered a niche anymore, and as we saw, numbers back this up.<\/li><\/ul>\n\n\n\n<p>If you want to learn more, check out our\u00a0<a href=\"https:\/\/www.v-label.eu\/events\/vegan-cosmetics-webinar\" target=\"_blank\" rel=\"noreferrer noopener\">webinar on vegan cosmetics<\/a>\u00a0or download our\u00a0<a href=\"https:\/\/www.v-label.com\/for-business\/resources\/white-papers\/cosmetics\/\" target=\"_blank\" data-type=\"page\" data-id=\"1965\" rel=\"noreferrer noopener\">White Paper<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The vegan cosmetics market is huge right now. And it\u2019s only getting bigger. So if you want to learn the key numbers of the market, get to know the trendiest categories, see how brands are doing, then you\u2019ll love this post that V-Label, the world\u2019s leading vegan &#038; vegetarian trademark, has prepared for you. Let\u2019s dive right in.<\/p>\n","protected":false},"author":5,"featured_media":2028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-blog","category-news"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3.jpg",1536,1920,false],"thumbnail":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-400x500.jpg",400,500,true],"medium":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-240x300.jpg",240,300,true],"medium_large":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-768x960.jpg",768,960,true],"large":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-819x1024.jpg",819,1024,true],"1536x1536":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-1229x1536.jpg",1229,1536,true],"2048x2048":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3.jpg",1536,1920,false],"preview":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-904x720.jpg",904,720,true],"header":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3-1536x720.jpg",1536,720,true],"gform-image-choice-sm":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3.jpg",240,300,false],"gform-image-choice-md":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3.jpg",320,400,false],"gform-image-choice-lg":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/v-label-vegan-cosmetics-market-3.jpg",480,600,false]},"uagb_author_info":{"display_name":"Can Aslan","author_link":"https:\/\/www.v-label.com\/cs"},"uagb_comment_info":0,"uagb_excerpt":"The vegan cosmetics market is huge right now. And it\u2019s only getting bigger. So if you want to learn the key numbers of the market, get to know the trendiest categories, see how brands are doing, then you\u2019ll love this post that V-Label, the world\u2019s leading vegan & vegetarian trademark, has prepared for you. Let\u2019s&hellip;","_links":{"self":[{"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":7,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"predecessor-version":[{"id":2065,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/posts\/393\/revisions\/2065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/media\/2028"}],"wp:attachment":[{"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.v-label.com\/cs\/wp-json\/wp\/v2\/tags?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}