{"id":95017,"date":"2022-12-30T08:52:00","date_gmt":"2022-12-30T07:52:00","guid":{"rendered":"https:\/\/www.v-label.com\/case-studies\/vegan-cosmetics\/"},"modified":"2026-02-18T09:18:15","modified_gmt":"2026-02-18T08:18:15","slug":"vegan-cosmetics","status":"publish","type":"page","link":"https:\/\/www.v-label.com\/id\/case-studies\/vegan-cosmetics\/","title":{"rendered":"Case Study: Vegan Cosmetics"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">What do consumers have to say about vegan cosmetics in 2022?<\/h2>\n\n\n\n<p>The vegan cosmetics market is exploding. This market was valued at $15.17 billion in 2021, and now, in 2022, it stands at $16.02 billion. It is a very promising market for the future.<\/p>\n\n\n\n<p>Therefore, at V-Label, we thought that conducting a macro-survey aimed at consumers, with vegan cosmetics as the main topic, could provide us with very useful and enlightening information to share with companies interested in the sector.<\/p>\n\n\n\n<p>What will you find in it?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumer behavior and preferences concerning vegan and non-vegan cosmetics<\/li>\n\n\n\n<li>Consumer concerns on animal use in the cosmetics industry<\/li>\n\n\n\n<li>Consumer\u2019s knowledge regarding ingredients and labels found in cosmetics<\/li>\n\n\n\n<li>Most relevant factors to consumers when purchasing a cosmetic product<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section id=\"download-block_1643aa16e96469d602e01493df1125ae\" class=\"wp-block-download\">\n\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2026\/02\/case-study-vegan-cosmetics-survey.pdf\" class=\"post_thumbnail\" download>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2026\/02\/screenshot-2026-02-18-at-111329-354x500.jpg\" alt=\"V-Label Case Study: Cosmetics\">\n\t\t\t<\/a>\n\t\t\t<h4>V-Label Case Study: Cosmetics<\/h4>\n\t\t\t<p class=\"meta\">\n\t\t\t\tPDF, 1.25 MB\t\t\t<\/p>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2026\/02\/case-study-vegan-cosmetics-survey.pdf\" download>\n\t\t\t<button class=\"wp-block-button__link\">Download<\/button>\n\t\t<\/a>\n\t<\/section><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What do consumers have to say about vegan cosmetics in 2022? The vegan cosmetics market is exploding. This market was valued at $15.17 billion in 2021, and now, in 2022, it stands at $16.02 billion. It is a very promising market for the future. Therefore, at V-Label, we thought that conducting a macro-survey aimed at [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":94947,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-95017","page","type-page","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"preview":false,"header":false,"gform-image-choice-sm":false,"gform-image-choice-md":false,"gform-image-choice-lg":false},"uagb_author_info":{"display_name":"Can Aslan","author_link":"https:\/\/www.v-label.com\/id"},"uagb_comment_info":0,"uagb_excerpt":"What do consumers have to say about vegan cosmetics in 2022? The vegan cosmetics market is exploding. This market was valued at $15.17 billion in 2021, and now, in 2022, it stands at $16.02 billion. It is a very promising market for the future. Therefore, at V-Label, we thought that conducting a macro-survey aimed at&hellip;","_links":{"self":[{"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/pages\/95017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/comments?post=95017"}],"version-history":[{"count":2,"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/pages\/95017\/revisions"}],"predecessor-version":[{"id":112534,"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/pages\/95017\/revisions\/112534"}],"up":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/pages\/94947"}],"wp:attachment":[{"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/media?parent=95017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/categories?post=95017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.v-label.com\/id\/wp-json\/wp\/v2\/tags?post=95017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}