{"id":86336,"date":"2023-02-12T13:15:49","date_gmt":"2023-02-12T12:15:49","guid":{"rendered":"https:\/\/www.v-label.com\/retail\/"},"modified":"2024-10-22T08:59:41","modified_gmt":"2024-10-22T06:59:41","slug":"retail","status":"publish","type":"page","link":"https:\/\/www.v-label.com\/lb_en\/retail\/","title":{"rendered":"Market leader for private label products"},"content":{"rendered":"\n<p><strong>More than half of the consumer population is loyal to a store because of its private label selection. In recent years, they&#8217;ve grown in popularity and significance, driving more than 40% of total sales in top European markets. Riding on the trend of sustainability and authenticity, private brands are your ticket to winning 87% of returning consumers. Want them to spot your products at a glance? V-Label is the only vegan certification working with all major European retailers.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Retailers&#8217; favorite<\/h3>\n\n\n\n<p>More than 25 private label brands from European leading retailers carry V-Label.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/v-label.com\/lb_en\/retail#download\">Download the White Paper<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-1024x717.png\" alt=\"Retail Private Label: V-Label is the only vegan and vegetarian trademark working with all major European retailers. \" class=\"wp-image-48180\" srcset=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-1024x717.png 1024w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-300x210.png 300w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-500x350.png 500w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-768x538.png 768w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-1536x1075.png 1536w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Selected retailers that proudly carry V-Label<\/h2>\n\n\n\r\n<section id=\"carousel-block_c7c9691a05d621bb1718b16debcc9b51\" class=\"carousel-block_c7c9691a05d621bb1718b16debcc9b51 wp-block-carousel\">\r\n    <ul class=\"posts_list_carousel\" data-slick='{\"slidesToShow\": 7, \"slidesToScroll\": 7, \"autoplay\": 1, \"autoplaySpeed\": 3000, \"infinite\": 1, \"speed\": 1000}'>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/lidl-logo.png\" alt=\"Lidl logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/kaufland-logo.png\" alt=\"Kaufland - Logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/aldi-logo.png\" alt=\"Aldi logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/hoffer-logo.png\" alt=\"hoffer logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/spar-logo.png\" alt=\"spar logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/carrefour-logo.png\" alt=\"carrefour logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2024\/07\/coop.png\" alt=\"Coop\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/tesco-logo.png\" alt=\"tesco logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/migros-logo.png\" alt=\"migros logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/albert-logo.png\" alt=\"albert logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/edeka-logo.png\" alt=\"edeka logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/rewe-logo.png\" alt=\"rewe logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/penny-logo.png\" alt=\"penny logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/billa-logo.png\" alt=\"billa logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/dm-drogerie-markt-logo.png\" alt=\"dm drogerie markt logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/norma-logo.png\" alt=\"norma logo\" \/><\/li>\r\n            <\/ul>\r\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">Private labels \u2013 both a retailer and consumer favorite<\/h2>\n\n\n\n<p><strong>The popularity of private brands has been firmly established: in 2020, private brands made up more than 40% of total sales in top European markets. In 2021, private brands represented an average of 31% of new food products launched across Europe, and even 50% in the UK, McKinsey data show.<\/strong> <strong>More importantly, over 87% of consumers opt for private-label items and are willing to shop at different stores for them, according to a <\/strong><a href=\"https:\/\/www.forbes.com\/sites\/errolschweizer\/2022\/06\/30\/why-store-brands-are-having-their-moment\/?sh=42d8e64738bf\" target=\"_blank\" rel=\"noopener\"><strong>2022 Forbes article<\/strong><\/a><strong>. Why? Loyalty. People like what they like.&nbsp;<\/strong><\/p>\n\n\n\n<p>Back in the day, it was mostly lower prices that drove consumers to store brands. And while consumers still think\u2014correctly\u2014that opting for private brands saves them money, their choice is driven by a combination of factors. First, thanks to the widening of portfolios, shoppers now associate private labels with premium quality.&nbsp;<\/p>\n\n\n\n<p>This happened in the second wave of private labels, when retailers ventured out to launch a range of product lines (vegan, organic, free-from), with improved recipes and increased focus on authenticity, sustainability, and provenance. From Tesco&#8217;s Finest to Nature&#8217;s Promise or K-take it veggie, higher-quality private brands have been particularly successful over the past few years, especially those aimed at health-conscious customers.<\/p>\n\n\n\n<p>The third wave was all about showing that through increased branding opportunities. This helped private labels gain traction. With new improved packaging and TV commercials, they became trendy and far from something we hide at the bottom of our shopping carts.&nbsp;<\/p>\n\n\n\n<p>Retailers are now in a position to drive a fourth private-brand wave based on addressing changing consumer preferences and habits in innovative ways, this <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/the-path-forward-for-european-grocery-retailers\" target=\"_blank\" rel=\"noopener\">McKinsey 2021 report <\/a>states. In the coming years, store brands will benefit from shifts in the grocery industry, such as online shopping becoming mainstream, lifestyle considerations (such as health, sustainability, and convenience) driving food demand, and value as top priority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More than half of the population is loyal to a store because of private labels<\/h2>\n\n\n\n<p>All that to say: private labels are key in driving consumer loyalty. McKinsey argues that while the main reason shoppers return to a retailer is its location \u2013 whichever is closest to them \u2013&nbsp; other top motivators are value for money and their private brand selection. More than 54% consumers across 10 EU countries said they regularly go to a store if products under their private label lines are of good quality. Best-practice grocers now actively identify unmet consumer needs and then employ agile product-development processes to meet those needs as quickly as possible, another <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/building-distinctive-european-powerhouse-brands\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a> paper shows as the way to leverage the trend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-1024x717.png\" alt=\"\" class=\"wp-image-48145\" srcset=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-1024x717.png 1024w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-300x210.png 300w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-500x350.png 500w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-768x538.png 768w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-1536x1075.png 1536w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"download\">White Paper: Retail Private Labels<\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"9342260\",\n    formId: \"fc2f82c7-e7b7-4f20-b77d-7e46edbda9b9\"\n  });\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>V-Label is the only vegan and vegetarian trademark working with all major European retailers.<\/p>\n","protected":false},"author":5,"featured_media":86162,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[3298],"class_list":["post-86336","page","type-page","status-publish","has-post-thumbnail","hentry","tag-whitepaper-general-lb_en"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"thumbnail":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-500x280.jpg",500,280,true],"medium":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-768x430.jpg",768,430,true],"large":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-1024x573.jpg",1024,573,true],"1536x1536":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"2048x2048":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"preview":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-904x716.jpg",904,716,true],"header":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"gform-image-choice-sm":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",300,168,false],"gform-image-choice-md":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",400,224,false],"gform-image-choice-lg":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",600,336,false]},"uagb_author_info":{"display_name":"Can Aslan","author_link":"https:\/\/www.v-label.com\/lb_en"},"uagb_comment_info":0,"uagb_excerpt":"V-Label is the only vegan and vegetarian trademark working with all major European 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