{"id":47513,"date":"2023-02-12T13:15:49","date_gmt":"2023-02-12T12:15:49","guid":{"rendered":"https:\/\/www.v-label.com\/?page_id=47513"},"modified":"2024-08-23T14:07:38","modified_gmt":"2024-08-23T12:07:38","slug":"retalho","status":"publish","type":"page","link":"https:\/\/www.v-label.com\/pt-pt\/retalho\/","title":{"rendered":"L\u00edder de mercado nos produtos de marca pr\u00f3pria"},"content":{"rendered":"\n<p><strong>Mais de metade dos consumidores revela ser fiel a uma loja devido \u00e0 sua sele\u00e7\u00e3o de produtos de marca pr\u00f3pria. Em anos recentes, estes cresceram de popularidade, representando j\u00e1 mais de 40% do total de vendas nos principais mercados Europeus. Apoiando-se nas tend\u00eancias de sustentabilidade e autenticidade, as marcas pr\u00f3prias s\u00e3o o segredo para a fideliza\u00e7\u00e3o de 87% dos consumidores. Quer que eles reconhe\u00e7am de imediato os seus produtos? A V-Label \u00e9 a \u00fanica certifica\u00e7\u00e3o vegana que trabalha com todos os maiores retalhistas na Europa.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Favorita dos retalhistas<\/h3>\n\n\n\n<p>Mais de 25 marcas pr\u00f3prias dos principais retalhistas Europeus ostentam a V-Label.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/v-label.com\/pt-pt\/retalho#download\">Transferir o White Paper<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-1024x717.png\" alt=\"Retail Private Label: V-Label is the only vegan and vegetarian trademark working with all major European retailers. \" class=\"wp-image-48180\" srcset=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-1024x717.png 1024w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-300x210.png 300w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-500x350.png 500w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-768x538.png 768w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4-1536x1075.png 1536w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-4.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Alguns dos retalhistas que ostentam o selo V-Label<\/h2>\n\n\n\r\n<section id=\"carousel-block_84bf2e8998cf73b90158704dc6a961c0\" class=\"carousel-block_84bf2e8998cf73b90158704dc6a961c0 wp-block-carousel\">\r\n    <ul class=\"posts_list_carousel\" data-slick='{\"slidesToShow\": 7, \"slidesToScroll\": 7, \"autoplay\": 1, \"autoplaySpeed\": 3000, \"infinite\": 1, \"speed\": 1000}'>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/lidl-logo.png\" alt=\"Lidl logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/kaufland-logo.png\" alt=\"Kaufland - Logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/aldi-logo.png\" alt=\"Aldi logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/hoffer-logo.png\" alt=\"hoffer logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/spar-logo.png\" alt=\"spar logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/carrefour-logo.png\" alt=\"carrefour logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2024\/07\/coop.png\" alt=\"Coop\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/tesco-logo.png\" alt=\"tesco logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/migros-logo.png\" alt=\"migros logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/albert-logo.png\" alt=\"albert logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/edeka-logo.png\" alt=\"edeka logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/rewe-logo.png\" alt=\"rewe logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/penny-logo.png\" alt=\"penny logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/billa-logo.png\" alt=\"billa logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/dm-drogerie-markt-logo.png\" alt=\"dm drogerie markt logo\" \/><\/li>\r\n                    <li><img decoding=\"async\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/norma-logo.png\" alt=\"norma logo\" \/><\/li>\r\n            <\/ul>\r\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">Marcas pr\u00f3prias &#8211; um favorito dos retalhistas e dos consumidores<\/h2>\n\n\n\n<p><strong>A popularidade das marcas pr\u00f3prias veio para ficar: em 2020, as marcas pr\u00f3prias compunham mais de 40% do total de vendas dos principais mercados Europeus. Em 2021, as marcas pr\u00f3prias representavam uma m\u00e9dia de 31% dos novos produtos lan\u00e7ados na Europa e de 50% no Reino Unido, segundo dados da McKinsey. Mais importante ainda, 87% dos consumidores optam por itens de marca pr\u00f3pria e est\u00e3o dispostos a ir a diferentes lojas para os comprar, de acordo com um <a href=\"https:\/\/www.forbes.com\/sites\/errolschweizer\/2022\/06\/30\/why-store-brands-are-having-their-moment\/?sh=42d8e64738bf\" data-type=\"link\" data-id=\"https:\/\/www.forbes.com\/sites\/errolschweizer\/2022\/06\/30\/why-store-brands-are-having-their-moment\/?sh=42d8e64738bf\" target=\"_blank\" rel=\"noreferrer noopener\">artigo de 2022 da Forbes<\/a>. Porqu\u00ea? As pessoas s\u00e3o fi\u00e9is aos produtos da sua prefer\u00eancia.<\/strong><\/p>\n\n\n\n<p>Antigamente, eram mais os pre\u00e7os baixos que levavam os consumidores a comprar marcas pr\u00f3prias. Hoje em dia, apesar dos consumidores ainda pensarem &#8211; corretamente &#8211; que optarem por marcas pr\u00f3prias lhes poupar\u00e1 dinheiro, a sua escolha j\u00e1 se baseia numa combina\u00e7\u00e3o de fatores. Primeiro, gra\u00e7as \u00e0 expans\u00e3o dos portef\u00f3lios, os compradores j\u00e1 associam as marcas pr\u00f3prias a alta qualidade.<\/p>\n\n\n\n<p>Isto sucedeu na segunda vaga de marcas pr\u00f3prias, quando os retalhistas se aventuraram a lan\u00e7ar linhas de produtos (vegan, biol\u00f3gico, sem lactose ou gl\u00faten) com receitas melhoradas e um maior foco na autenticidade, sustentabilidade e origem. Desde a Vemondo (Lidl), \u00e0 Gama Chilled (Aldi), at\u00e9 \u00e0 Powered by Plants (Continente), as marcas pr\u00f3prias de alta qualidade t\u00eam tido bastante sucesso nos \u00faltimos anos, especialmente as que s\u00e3o direcionadas aos consumidores mais conscientes com a sua sa\u00fade.<\/p>\n\n\n\n<p>A terceira vaga tratou-se de mostrar exatamente isso atrav\u00e9s de maiores oportunidades de branding. Isto ajudou as marcas pr\u00f3prias a ganharem for\u00e7a. Com novas embalagens melhoradas e an\u00fancios na TV, tornaram-se moda e deixaram de ser algo a esconder no fundo dos carrinhos de compras.<\/p>\n\n\n\n<p>Os retalhistas est\u00e3o agora em condi\u00e7\u00f5es de impulsionar uma quarta vaga de marcas pr\u00f3prias com base na abordagem \u00e0s mudan\u00e7as nas prefer\u00eancias e h\u00e1bitos dos consumidores, de formas inovadoras, afirma este <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/the-path-forward-for-european-grocery-retailers\" target=\"_blank\" rel=\"noreferrer noopener\">relat\u00f3rio da McKinsey de 2021<\/a>. Nos pr\u00f3ximos anos, as marcas pr\u00f3prias beneficiar\u00e3o das mudan\u00e7as na ind\u00fastria alimentar, tais como a generaliza\u00e7\u00e3o das compras online, as considera\u00e7\u00f5es de estilo de vida (como a sa\u00fade, a sustentabilidade e a conveni\u00eancia) determinando a escolha dos alimentos, e o valor como principais prioridades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mais de metade da popula\u00e7\u00e3o \u00e9 fiel a uma loja por causa das marcas pr\u00f3prias<\/h2>\n\n\n\n<p>Tudo isto para dizer: as marcas pr\u00f3prias s\u00e3o fundamentais para a fideliza\u00e7\u00e3o do consumidor. A McKinsey defende que, embora a principal raz\u00e3o pela qual os compradores regressem a um retalhista seja a sua localiza\u00e7\u00e3o \u2013 o que estiver mais pr\u00f3ximo deles \u2013 outros principais motivos s\u00e3o a rela\u00e7\u00e3o qualidade\/pre\u00e7o e a sele\u00e7\u00e3o de produtos de marca pr\u00f3pria. Mais de 54% dos consumidores de 10 pa\u00edses da UE afirmaram que v\u00e3o regularmente a uma loja se os produtos das suas linhas de marca pr\u00f3pria forem de boa qualidade. Segundo outro documento da <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/building-distinctive-european-powerhouse-brands\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/building-distinctive-european-powerhouse-brands\" rel=\"noreferrer noopener\">McKinsey<\/a>, os retalhistas que seguem as melhores pr\u00e1ticas, identificam ativamente as necessidades n\u00e3o satisfeitas dos consumidores para, em seguida, utilizando processos \u00e1geis de desenvolvimento de produtos, irem ao encontro dessas necessidades o mais rapidamente poss\u00edvel, como forma de alavancar esta tend\u00eancia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-1024x717.png\" alt=\"\" class=\"wp-image-48145\" srcset=\"https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-1024x717.png 1024w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-300x210.png 300w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-500x350.png 500w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-768x538.png 768w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3-1536x1075.png 1536w, https:\/\/www.v-label.com\/wp-content\/uploads\/2023\/02\/white-paper-graphic-retail-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"download\">White Paper: Marcas Pr\u00f3prias de Retalhistas<\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"9342260\",\n    formId: \"e83b05e8-d615-49f0-9c30-9cbf2446eef0\"\n  });\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>A V-Label \u00e9 a \u00fanica certifica\u00e7\u00e3o vegana que trabalha com todos os maiores retalhistas na Europa.<\/p>\n","protected":false},"author":5,"featured_media":16978,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[3276],"class_list":["post-47513","page","type-page","status-publish","has-post-thumbnail","hentry","tag-whitepaper-general-pt-pt"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"thumbnail":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-500x280.jpg",500,280,true],"medium":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-768x430.jpg",768,430,true],"large":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-1024x573.jpg",1024,573,true],"1536x1536":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"2048x2048":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"preview":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors-904x716.jpg",904,716,true],"header":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",1280,716,false],"gform-image-choice-sm":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",300,168,false],"gform-image-choice-md":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",400,224,false],"gform-image-choice-lg":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/12\/v-label-general-info-sectors.jpg",600,336,false]},"uagb_author_info":{"display_name":"Can 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Europa.","_links":{"self":[{"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/pages\/47513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=47513"}],"version-history":[{"count":4,"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/pages\/47513\/revisions"}],"predecessor-version":[{"id":85391,"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/pages\/47513\/revisions\/85391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/media\/16978"}],"wp:attachment":[{"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=47513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=47513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.v-label.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=47513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}