{"id":59554,"date":"2022-09-18T19:26:22","date_gmt":"2022-09-18T17:26:22","guid":{"rendered":"https:\/\/www.v-label.com\/about-us\/historia-v-label\/"},"modified":"2026-01-27T18:17:22","modified_gmt":"2026-01-27T17:17:22","slug":"historia-v-label","status":"publish","type":"page","link":"https:\/\/www.v-label.com\/sk\/o-nas\/historia-v-label\/","title":{"rendered":"Hist\u00f3ria V-Label"},"content":{"rendered":"\n

Dnes je V-Label pre vegetari\u00e1nske a veg\u00e1nske produkty a slu\u017eby najzn\u00e1mej\u0161ou zna\u010dkou svojho druhu. Ako k tomu do\u0161lo? <\/h3>\n\n
\n
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1976<\/div>

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\u201eV\u201c vzniklo. Odvtedy ho pou\u017e\u00edva AVI, Talianske vegetari\u00e1nske zdru\u017eenie, v Taliansku. <\/p>

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1976<\/div><\/article>\n\n\n\n
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1985<\/div>

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V-Label (naz\u00fdvan\u00fd \u201elist\u201c) bol propagovan\u00fd ako medzin\u00e1rodn\u00fd in\u0161titucion\u00e1lny symbol pre vegetari\u00e1nske a veg\u00e1nske spolo\u010dnosti na prvom Eur\u00f3pskom vegetari\u00e1nskom kongrese, ktor\u00fd sa konal v Taliansku a odvtedy sa pou\u017e\u00edva v logu Eur\u00f3pskej Vegetari\u00e1nskej \u00danie (EVU).<\/p>

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1985<\/div><\/article>\n\n\n\n
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1996<\/div>

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Dne\u0161n\u00fd V-Label poch\u00e1dza z p\u00edsmena V (list) a prv\u00fdkr\u00e1t sa pou\u017eilo vo \u0160vaj\u010diarsku na certifik\u00e1ciu produktov a slu\u017eieb od Swissveg.<\/p>

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1996<\/div><\/article>\n\n\n\n
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1999<\/div>

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V-Label bol predstaven\u00fd na kongrese EVU, ktor\u00fd sa konal vo \u0160vaj\u010diarsku, s cie\u013eom zah\u00e1ji\u0165 eur\u00f3psku spolupr\u00e1cu.<\/p>

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1999<\/div><\/article>\n\n\n\n
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2019<\/div>

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Zna\u010dka sa stala celosvetovou v\u010faka spolupr\u00e1ci V-Label GmbH a V-Label Italia.<\/p>

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2019<\/div><\/article>\n
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Zrodenie sl\u00e1vneho V<\/h2>\n\n

U\u017e v sedemdesiatych rokoch sa dne\u0161n\u00e9 V s listom v pravom hornom rohu za\u010dalo pou\u017e\u00edva\u0165 ako symbol vegetari\u00e1nskeho \u017eivotn\u00e9ho \u0161t\u00fdlu. \u201eV\u201c bolo prv\u00fdkr\u00e1t pou\u017eit\u00e9 v Taliansku od AVI ako logo ich organiz\u00e1cie. Do medzin\u00e1rodn\u00e9ho povedomia sa dostala najm\u00e4 svojou prezent\u00e1ciou na prvom Eur\u00f3pskom vegetari\u00e1nskom kongrese v roku 1985. V tom istom roku bola zalo\u017een\u00e1 Eur\u00f3pska vegetari\u00e1nska \u00fania (EVU) a odvtedy sa V stalo neoddelite\u013enou s\u00fa\u010das\u0165ou loga. V s\u00fa\u010dasnosti ho \u010doraz viac in\u0161tit\u00faci\u00ed po celom svete pou\u017e\u00edva ako s\u00fa\u010das\u0165 svojich log a pevne ho etabluje na vegetari\u00e1nskej a veg\u00e1nskej sc\u00e9ne. <\/p>\n\n

Prv\u00e9 certifik\u00e1cie<\/h2>\n\n

V roku 1996 dne\u0161n\u00fd Swissveg<\/a> (vtedy e\u0161te pod n\u00e1zvom Schweizerische Vereinigung f\u00fcr Vegetarismus SVV) urobil prv\u00fd krok k pou\u017eitiu V na produkte. V nasleduj\u00facom roku pri\u0161iel na \u0161vaj\u010diarsky trh prv\u00fd produktov\u00fd rad m\u00e4sov\u00fdch alternat\u00edv s ozna\u010den\u00edm V-Label. Produktov\u00fd rad Cornatur, intern\u00e1 zna\u010dka spolo\u010dnosti Migros, najv\u00e4\u010d\u0161ieho maloobchodn\u00e9ho predajcu vo \u0160vaj\u010diarsku, zo\u017eal ve\u013ek\u00fd \u00faspech s podporou Swissveg. <\/p>\n\n

Roz\u0161\u00edrenie do sveta<\/h2>\n\n

Ako prezident Swissveg a EVU, ale aj inici\u00e1tor V-Label, Renato Pichler predstavil projekt na Eur\u00f3pskom vegetari\u00e1nskom kongrese vo \u0160vaj\u010diarsku v roku 1999. V\u0161etky organiz\u00e1cie boli osloven\u00e9, aby zaviedli spolo\u010dn\u00fd projekt vo svojej krajine. Odvtedy sa po\u010det n\u00e1rodn\u00fdch certifika\u010dn\u00fdch org\u00e1nov v celej Eur\u00f3pe zvy\u0161uje. Prakticky v\u0161etky tieto organiz\u00e1cie sa teraz zapojili do projektu V-Label. <\/p>\n\n

Aby sa zd\u00f4raznil nez\u00e1visl\u00fd charakter V-Label, minimalizovalo sa ekonomick\u00e9 riziko a projekt bol dlhodobo udr\u017eate\u013en\u00fd, od roku 2008 spravuje pr\u00e1va na ochrann\u00fa zn\u00e1mku spolo\u010dnos\u0165 V-Label GmbH vo \u0160vaj\u010diarsku, ktor\u00e1 bola zalo\u017een\u00e1 \u0161peci\u00e1lne na tento \u00fa\u010del. Bolo to potrebn\u00e9 aj preto, aby sa neziskov\u00e9 organiz\u00e1cie mohli lep\u0161ie zapoji\u0165 do projektu (v mnoh\u00fdch krajin\u00e1ch pr\u00e1vne a\/alebo da\u0148ov\u00e9 predpisy zakazuj\u00fa neziskov\u00fdm organiz\u00e1ci\u00e1m spravova\u0165 pe\u010date kvality). Ve\u013emi zlo\u017eit\u00e1 (a n\u00e1kladn\u00e1) oblas\u0165 medzin\u00e1rodnej ochrany ochrann\u00fdch zn\u00e1mok by tak mohla by\u0165 outsourcovan\u00e1. <\/p>\n\n

A od roku 2019 m\u00e1me spolupr\u00e1cu s V-Label Italia.<\/p>\n\n

S\u00fa\u010dasn\u00e1 situ\u00e1cia<\/h2>\n\n

V-Label sa neust\u00e1le vyv\u00edja. V\u0161etky rozhodnutia sa prij\u00edmaj\u00fa v spolupr\u00e1ci so z\u00fa\u010dastnen\u00fdmi vegetari\u00e1nskymi a veg\u00e1nskymi organiz\u00e1ciami (napr. Swissveg, ProVeg International, Vegan Society Austria, …). Ke\u010f\u017ee v\u00e4\u010d\u0161ina certifika\u010dn\u00fdch pr\u00e1c prebieha lok\u00e1lne v jednotliv\u00fdch krajin\u00e1ch, v\u00e4\u010d\u0161ina pr\u00edjmov zost\u00e1va lok\u00e1lna (zvy\u010dajne okolo 90 percent). T\u00fdmto sp\u00f4sobom mo\u017eno vykon\u00e1va\u0165 kontrolu profesion\u00e1lne a podporova\u0165 miestne organiz\u00e1cie. Mal\u00e1 \u010das\u0165 pr\u00edjmov ide do V-Label GmbH vo Winterthure, aby zachovala ochranu zna\u010dky a roz\u0161\u00edrila ju do \u010fal\u0161\u00edch kraj\u00edn a kateg\u00f3ri\u00ed produktov. Okrem toho pr\u00edjmy z V-Label financuj\u00fa medzin\u00e1rodn\u00fa reklamu a prev\u00e1dzku medzin\u00e1rodnej webovej str\u00e1nky a datab\u00e1z, ako aj koordin\u00e1ciu potrebn\u00fa na zabezpe\u010denie toho, aby boli kontroly kvality rovnako pr\u00edsne vo v\u0161etk\u00fdch krajin\u00e1ch. Zmluva s EVU zais\u0165uje, \u017ee medzin\u00e1rodn\u00e9 vz\u0165ahy s verejnos\u0165ou a siete organiz\u00e1cie tie\u017e profituj\u00fa z V-Label. <\/p>\n\n

Bud\u00facnos\u0165 V-Label<\/h2>\n\n

V Eur\u00f3pe bol V-Label zalo\u017een\u00fd predov\u0161etk\u00fdm v potravin\u00e1rskom sektore. Pod\u013ea prieskumov zo \u0160vaj\u010diarska a Nemecka je u\u017e roky najzn\u00e1mej\u0161ou zna\u010dkou v tomto sektore. V-Label sa v s\u00fa\u010dasnosti zav\u00e1dza aj v sektore gastron\u00f3mie a kozmetiky. Nasledova\u0165 bud\u00fa \u010distiace prostriedky a \u010fal\u0161ie nepotravin\u00e1rske v\u00fdrobky. <\/p>\n\n

Z\u00e1rove\u0148 sa zna\u010dka roz\u0161iruje aj mimo Eur\u00f3py, pri\u010dom dopyt po V-Label je obzvl\u00e1\u0161\u0165 vysok\u00fd v Latinskej Amerike a \u00c1zii.<\/p>\n\n

Win-win-win situ\u00e1cia<\/h2>\n\n

V-Label podporuje miestne, veg\u00e1nsky orientovan\u00e9 organiz\u00e1cie, inovat\u00edvnych v\u00fdrobcov, eur\u00f3pske a medzin\u00e1rodn\u00e9 hnutie smerom k rastlinn\u00e9mu \u017eivotn\u00e9mu \u0161t\u00fdlu a zlep\u0161uje \u017eivot v\u0161etk\u00fdch vegetari\u00e1nov a veg\u00e1nov prostredn\u00edctvom transparentn\u00e9ho a kontrolovan\u00e9ho certifika\u010dn\u00e9ho procesu. Podporuje tie\u017e medzin\u00e1rodn\u00fa spolupr\u00e1cu medzi organiz\u00e1ciami. V-Label ako tak\u00fd je jedn\u00fdm z najhodnotnej\u0161\u00edch a naj\u00faspe\u0161nej\u0161\u00edch projektov celosvetov\u00e9ho vegetari\u00e1nskeho\/veg\u00e1nskeho hnutia. <\/p>\n\n

Pod\u013ea viacer\u00fdch prieskumov uskuto\u010dnen\u00fdch v posledn\u00fdch rokoch v strednej Eur\u00f3pe je teraz V-Label najzn\u00e1mej\u0161\u00edm ozna\u010den\u00edm pre vegetari\u00e1nske a veg\u00e1nske produkty. Vo \u0160vaj\u010diarsku 97 % veg\u00e1nov a 50 % be\u017enej popul\u00e1cie uzn\u00e1va V-Label (na porovnanie: veg\u00e1nsky kvet pozn\u00e1 iba 15 % popul\u00e1cie). <\/p>\n","protected":false},"excerpt":{"rendered":"

Dnes je V-Label pre vegetari\u00e1nske a veg\u00e1nske produkty a slu\u017eby najzn\u00e1mej\u0161ou zna\u010dkou svojho druhu. Ako k tomu do\u0161lo? Zrodenie sl\u00e1vneho V U\u017e v sedemdesiatych rokoch sa dne\u0161n\u00e9 V s listom v pravom hornom rohu za\u010dalo pou\u017e\u00edva\u0165 ako symbol vegetari\u00e1nskeho \u017eivotn\u00e9ho \u0161t\u00fdlu. \u201eV\u201c bolo prv\u00fdkr\u00e1t pou\u017eit\u00e9 v Taliansku od AVI ako logo ich organiz\u00e1cie. Do medzin\u00e1rodn\u00e9ho […]<\/p>\n","protected":false},"author":5,"featured_media":6587,"parent":8681,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-59554","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1.jpeg",2000,600,false],"thumbnail":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1-500x150.jpeg",500,150,true],"medium":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1-300x90.jpeg",300,90,true],"medium_large":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1-768x230.jpeg",768,230,true],"large":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1-1024x307.jpeg",1024,307,true],"1536x1536":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1-1536x461.jpeg",1536,461,true],"2048x2048":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1.jpeg",2000,600,false],"preview":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1-904x720.jpeg",904,720,true],"header":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1-2000x720.jpeg",2000,720,true],"gform-image-choice-sm":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1.jpeg",300,90,false],"gform-image-choice-md":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1.jpeg",400,120,false],"gform-image-choice-lg":["https:\/\/www.v-label.com\/wp-content\/uploads\/2022\/09\/shutterstock-554080540-2000x600-1.jpeg",600,180,false]},"uagb_author_info":{"display_name":"Can Aslan","author_link":"https:\/\/www.v-label.com\/sk"},"uagb_comment_info":0,"uagb_excerpt":"Dnes je V-Label pre vegetari\u00e1nske a veg\u00e1nske produkty a slu\u017eby najzn\u00e1mej\u0161ou zna\u010dkou svojho druhu. Ako k tomu do\u0161lo? Zrodenie sl\u00e1vneho V U\u017e v sedemdesiatych rokoch sa dne\u0161n\u00e9 V s listom v pravom hornom rohu za\u010dalo pou\u017e\u00edva\u0165 ako symbol vegetari\u00e1nskeho \u017eivotn\u00e9ho \u0161t\u00fdlu. \u201eV\u201c bolo prv\u00fdkr\u00e1t pou\u017eit\u00e9 v Taliansku od AVI ako logo ich organiz\u00e1cie. Do medzin\u00e1rodn\u00e9ho…","_links":{"self":[{"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/pages\/59554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/comments?post=59554"}],"version-history":[{"count":5,"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/pages\/59554\/revisions"}],"predecessor-version":[{"id":111581,"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/pages\/59554\/revisions\/111581"}],"up":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/pages\/8681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/media\/6587"}],"wp:attachment":[{"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/media?parent=59554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/categories?post=59554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.v-label.com\/sk\/wp-json\/wp\/v2\/tags?post=59554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}