C-Label launched as a new license for cell-based food production

V-Label GmbH, the organization behind the world’s leading trademark for vegan and vegetarian products and services, is thrilled to announce the launch of its new license for food production such as cultivated meat: C-Label. This license represents a significant milestone in the organization’s commitment to revolutionizing the future of the food industry.

As consumer demand for sustainable and ethically produced food continues to rise, V-Label recognizes the importance of establishing a robust licensing system that ensures the highest standards in producing and distributing cell-based meat products. C-Label is a globally registered trademark that guides consumers and helps them identify and understand the production process behind a cultivated meat product. It enhances trust and acceptance of this novel mode of food production.

In a statement, Renato Pichler, V-Label’s founder, expressed excitement about the launch, saying, “Our license for cell-based meat is a testament to our dedication to pushing the boundaries of what is possible. We believe that by setting high standards and fostering collaboration across the industry, we can accelerate the adoption of cell-based meat.”

With the cultivated meat industry beginning to deliver on its promise to change the way we produce animal protein, C-Label becomes the first independent authority to license its producers around the globe. 

C-Label is excited to announce the launch of the license alongside Meatly, a UK-based startup developing cultivated pet food. Meatly is the world’s first company with C-Label licensed cultivated chicken.

Key features of the new C-Label license include:

• Animal-Free-Media: C-Label products do not require animal-based media in their production process.
• Animal Welfare: All interventions and procedures, in particular invasive ones, such as biopsies, must be demonstrably necessary, painless and stress-free for the animals. No animals are killed in and for the entire procurement and manufacturing process.
• GMO-Free: C-Label products do not contain GMOs, according to existing regulations (GMOs might be used in the process but are not part of the end product).
• Antibiotics-Free: C-Label products do not require antibiotics in the production process and do not contain antibiotics.
• Cell Extraction: When cells are derived from a living animal, this must be done in as painless and stress-free a manner as possible for the animal. Cell extractions are limited to as few as possible and any extractions need to be well-founded.
• Cell Use: C-Label promotes animal-free technologies wherever possible, avoiding the need for constant cell extraction. Currently, only immortalized cells are permitted, guaranteeing minimal resampling if at all.

“We envision that, in the near future, consumers will have the option to choose between meat produced from animals and cultivated meat which is more humane,” says Martin Ranninger, V-Label International’s Co-Director. “As a globally registered trademark, C-Label guides consumers and helps them identify and understand the production process that lies behind a cultivated meat product.”

Through ongoing exchange with relevant stakeholders and industry experts, C-Label remains at the cutting edge of new development and represents a unified center of expertise surrounding cultivated meat. As such, a product marked with the C-Label indicates that leading-edge technology has been used and that ethical standards have been met.

For businesses interested in achieving C-Label licensing for cell-based meat, more information can be found on the official website c-label.com. More information about Meatly can be found on the website meatly.pet. 

Press images are available at: https://bit.ly/c-label-press-launch.