V-label partners with JAAN to expand into Indonesia
V-Label, the world’s leading trademark for vegan and vegetarian products, announces its official expansion into Indonesia through a new partnership with Jakarta Animal Aid Network (JAAN). This collaboration marks an important step in increasing clarity, trust, and transparency for consumers in one of the world’s fastest-growing markets for plant-based products.
Indonesia’s plant-based sector has accelerated rapidly in recent years. Yet consumers still struggle to identify products that meet clear vegan and vegetarian standards. By partnering with JAAN, an organization with a long track record in animal welfare advocacy, V-Label strengthens its global mission to make trustworthy labeling accessible to producers and meaningful for consumers.
“JAAN is proud to represent V-label in Indonesia, whose values mirror our own: compassion, sustainability, and respect for all living beings. Together, we promote choices that protect animals, our planet, and future generations,” indicates Femke den Haan, director of JAAN.
Through this collaboration, Indonesian food producers and retailers can now certify their vegan and vegetarian products locally with internationally recognized standards. The partnership aims to support the expansion of Indonesia’s plant-based sector while offering businesses a clear pathway to reach both domestic and global markets.
“Indonesia is an essential market for the future of plant-based innovation. Partnering with JAAN allows us to bring rigorous, trusted certification to a country where demand is rising quickly”, say V-Label International’s co-director Sarah Gajdosik. “We’re excited to support Indonesian companies in earning consumer confidence and scaling internationally.”
Femke den Haas, JAAN’s CEO, and Carlo Tandjoong, V-Label Indonesia’s Country Director
The new partnership also reflects Indonesia’s growing leadership in sustainability, climate responsibility, and ethical consumption—areas where younger consumers in particular drive rapid change.
With JAAN now serving as V-label’s official representative, companies in Indonesia can access certification guidance, technical support, and market insights directly through a respected local NGO deeply embedded in the country’s advocacy landscape.
About V-Label
V-Label is the world’s leading vegan and vegetarian trademark, used by more than 4,800 companies on over 70,000 products globally. The label helps consumers identify plant-based and animal-free products with confidence and supports businesses through clear standards and certification processes.
About JAAN
Jakarta Animal Aid Network (JAAN) is a nonprofit organization dedicated to animal protection, wildlife rescue, and environmental stewardship in Indonesia. Learn more at https://www.jaanindonesia.org. They can be reached at id@v-label.com. If you are interested in becoming licensed with V-Label in Indonesia, or any other country, you can find more information here.