Key consumer insights on vegan cosmetics
Welcome to our new guide on consumer insights.
In this edition, you will find the most important consumer insights on vegan cosmetics, specifically consumer concern over animal testing for cosmetic products, the most influential factors in cosmetics products and purchase behavior, the main barriers to vegan cosmetics and how labeling might help consumers, how to appeal to consumers’ concerns with a practical example featuring E.L.F. Cosmetics. Now it’s time to share what we discovered.