Consumer Insights

The beauty industry is witnessing a profound shift as the demand for vegan products reaches new heights. Consumers are prioritizing ethics, sustainability, and transparency, reshaping the way brands develop, market, and sell their products. For brands and retailers, understanding these trends is key to staying competitive and capitalizing on the vegan beauty revolution. This article […]

Welcome to our new guide on consumer insights.

In this edition, we will talk about how to enhance the value of plant-based products, specifically:
How consumers are adapting to economic recession
Three strategies to enhance the value of food/non-food products
How to appeal to consumers’ concerns and win their trust with a practical example featuring Better Nature Tempeh

Welcome to our new guide on consumer insights.

In this edition, you will find the most important consumer insights on vegan cosmetics, specifically consumer concern over animal testing for cosmetic products, the most influential factors in cosmetics products and purchase behavior, the main barriers to vegan cosmetics and how labeling might help consumers, how to appeal to consumers’ concerns with a practical example featuring E.L.F. Cosmetics. Now it’s time to share what we discovered.

Welcome to our new guide on consumer insights.

In this edition, you will find the most important consumer insights on plant-based chocolate, specifically consumers’ favorite plant-based chocolate products and flavors, the most influential claims on plant-based chocolate products, how to market vegan chocolate and a practical example featuring LoveRaw.

Welcome to our new guide on consumer insights.

In this edition, you will find the most important consumer insights on vegan fashion, specifically consumer perception of vegan fashion and preferences, how to win consumer trust with three easy steps, a practical example of how to put consumer insights into practice.

Welcome to our new guide on consumer insights.

In this edition, you will find the most important consumer insights on plant-based seafood, specifically what consumers want from plant-based seafood, main barriers for consumers, a practical example of how to put consumer insights into practice.