Since 2012, Havas’ Brand Predictor Study has provided valuable insights into the world of brands and shows how they are perceived in Switzerland. In total, over 400 brands were examined in this representative study in 2023, whereover 4,500 people were surveyed. V-Label already made it to the top ranks in 2021. In 2023, V-Label is sure to perform even more strongly: it has improved in all positions and is one of the most dynamic and trendiest brands from the perspective of Swiss consumers.
Vegan is more popular than regional and organic
In the area of dynamics (change in popularity), which is still dominated by the sustainability trend, the focus is shifting from classic designations of origin (Miini Region, BioSuisse, Migros Bio) to plant-based nutrition. V-Label is now in second place here, ahead of planted, Oatly, V-Love, Beyond Meat, beleaf and Karma.
Classic organic and regional labels are also losing momentum, so these will be perceived as less trendy in 2023. However, V-Label was able to improve further in this area and is now in 5th place!
Generation Z loves V-Label
The development in the area of 15 to 26 year olds (Gen Z) is particularly pleasing: V-Label is in first place in the dynamic area (up from 6th place in 2021). Among the trendiest brands, V-Label ranks as the strongest sustainability brand in an outstanding fourth place (ahead of Tesla and On).
This confirms that consumers of today and tomorrow trust V-Label. With more than 25 years of experience in product certification and the commitment of experts in the areas of quality management, food technology, chemistry, cosmetics, and marketing, we are the pioneers of a global movement.
Further information: “Havas Brand Predictor 2023: Sustainable brands are more likeable”, August 31, 2023