Have you noticed V-Label on a package that’s clearly not plant-based? Have you seen a vegetarian product mistakenly branded as vegan? Have you seen the V-Label being used in a rather unusual way? Let us know immediately.
A misuse can happen for various reasons, from not understanding that V-Label is a registered trademark and therefore cannot be used freely, to outsourcing packaging, to third parties that add V-Label without proper research, to passing vegetarian products off as vegan, etc.
We urge you to call them out immediately by submitting a form!
We are committed to building a world where vegan and vegetarian products and services are widespread and easily recognizable. Before certifying manufacturers and their products for the V-Label trademark, we submit them to a series of thorough verifications with standardized criteria, building trust and transparency between them and their consumers. Only those passing our standardized criteria can proudly use V-Label on their packaging or in their marketing. Fair is fair! For those reasons, we are always on the lookout for possible imposters.
You can also reach out to us via social media.