From coffee shops to high-end restaurants, bistros, and pop-ups, the food service industry is nearly equal in size to food retailing. Over the past decade, consumers under age 40 have upped their fresh vegetable intake by 52%, according to Global Variability in Fruit and Vegetable Consumption, a study written with data from WHO World Health Surveys. In 2021 alone, over 500,000 people joined Veganuary, and cauliflower pizza, veggie burgers or meatless meatballs are considered a staple now. In addition, hospitality, a global, multi-trillion dollar industry, has seen a 123% rise in vegan-specific job roles over the past 12 months alone, according to The Vegan Society, showing an increasing number of traditional businesses seeking specialized skill sets in addition to changing their menu options.

But people don’t just eat vegan – they travel vegan, too. More than 500 accommodation facilities worldwide meet the requirements for being a “veggie hotel.” An ethical hotel is much more than a plant-based all-inclusive: hotels, guesthouses, or cruise ships are designing vegan experiences from rug to roof, with leather-free furniture, cleaned solely by products that have not been tested on animals.