Convenience, taking charge of one’s own health, and a louder call for cruelty-free beauty. Those are the three main reasons the global vegan cosmetics market size is projected to reach $20.8 billion by 2025, growing at a 6.3% rate, according to the Vegan Cosmetics Market Size, Share & Trends Analysis Report from 2018.
Europe holds a major share in the market, witnessing skyrocketing demand for products that have not been tested on animals. From skin care to deodorants to shampoos, more and more consumer segments are searching for keywords such as vegan when purchasing.
With vegan cosmetics still being more of a novelty, consumers are highly receptive to labelling and other signs proving their choice is vegan or vegetarian. Did you know 19% of people check if their toiletries are tested on animals, according to The Vegan Society? Get this feature of your product visible with V-Label and be their natural go-to!
Apparently, it’s not just personal care that is witnessing the rise of vegan and vegetarian alternatives – it’s household, too! Have your cleaning products stand out with the eye-catching V-Label.