V-Label, the world’s leading vegan & vegetarian trademark, is proud to announce a significant milestone in its mission. V-Label strives for a world where vegan and vegetarian products are widespread, popular, and easily recognizable. V-Label has reached a record-high number of certified products and licensees, marking a major achievement in its history. As of 15th July 2024, V-Label has more than 70.000 products certified.
This record number underscores the increasing trust and reliance that manufacturers and consumers place in the certification standards set by V-Label. Additionally, the number of licensees has also reached an all-time high, with more than 4.800 companies now holding licenses from V-Label and its network of 37 local partner organizations. This expansion in licensees highlights the widespread industry recognition of the value and credibility of V-Label’s certification process.
“This milestone is a confirmation of our dedication to providing easy-to-understand and transparent information to consumers worldwide,” said Renato Pichler, founder of V-Label. “We are thrilled to see such a substantial increase in the number of certified products and our licensee base. It reflects our dedication to helping consumers and supporting manufacturers in delivering increasingly popular vegan and vegetarian products.”
With more than 25 years of experience labeling products and engaging experts in quality management, food technology, chemistry, cosmetology, and marketing, V-Label has long been at the forefront of certification of vegan and vegetarian products across various industries, including food & beverages, cosmetics & cleaning agents, and non-food. The organization’s certifications are widely recognized and respected, providing assurance to consumers and a competitive edge to manufacturers.
For more information about V-Label and its certification programs, please visit v-label.com.
V-Label, the world’s leading vegan and vegetarian trademark, is excited to announce the launch of its newly established Advisory Board and call for members. The launch of the Advisory Board is a part of its ongoing commitment to supporting a growing global network of partner not-for-profit organizations, that conduct licensing of vegan and vegetarian products.
“We are thrilled to establish our Advisory Board and welcome individuals who share our passion for a world where vegan and vegetarian products are widespread, popular, and easily recognisable,” said Martin Ranninger, Co-Director of V-Label International. “We recognize the invaluable role that experienced professionals can play in maximizing our impact.”
V-Label is seeking candidates with diverse backgrounds and expertise, including but not limited to business development, organizational development, sales, finance, consulting, strategy, marketing, learning and development, and sustainability.
Objectives of the Advisory Board are:
Expert advice: The advisory board collaborates with the organization’s leadership drawing on their diverse expertise and experiences. Advisory board members offer insights, recommendations, and best practices to inform decision-making on key issues, challenges, and opportunities facing the organization.
Network and partnership development: Advisory board members leverage their networks and connections to identify potential partners, stakeholders, and resources that can support the organization’s mission and enhance its impact.
Advocacy and ambassadorship: Members of the advisory board serve as ambassadors and advocates for the organization, promoting its mission, programs, and accomplishments within their respective networks and communities.
Innovation and adaptation: The advisory board fosters a culture of innovation, learning, and continuous improvement by exploring new ideas, approaches, and opportunities to address emerging challenges and capitalize on evolving trends.
Members of the Advisory Board will have the opportunity to provide guidance, expert advice, and diverse perspectives to support V-Label International in achieving its goals and advancing its mission. For more information and to apply, visit V-Label’s website: https://www.v-label.com/v-label-advisory-board
V-Label, the world’s leading vegan & vegetarian trademark, is excited to announce a new partnership with the Middle East Vegan Society (MEVS) to advance clear and transparent labeling of vegan and vegetarian products in the Middle East region. The V-Label certifies food and non-food items that meet its stringent and controlled quality measures.
This collaboration marks a significant milestone in promoting plant-based lifestyles and supporting the growing community of consumers who are embracing veganism across the Middle East. MEVS will be working with V-Label in Saudi Arabia, Qatar, Lebanon, Jordan, Bahrain, and Kuwait. With this partnership, V-Label and MEVS aim to empower consumers with reliable information about vegan products while fostering awareness and understanding of veganism as a sustainable and compassionate lifestyle choice.
Increasing consumer awareness of health, animal welfare, and environmental issues has driven the rapid growth of the vegan and vegetarian food markets. A trend that is expected to continue, and even accelerate. In fact, the plant-based foods market could make up to USD $8-9 billion by 20301 in the MENA region at a CAGR of more than 10%.1
V-Label’s internationally recognized certification system provides consumers with a trusted and standardized way to identify vegan and vegetarian products, ensuring transparency and facilitating informed choices. Through this partnership, MEVS will work closely with V-Label to promote the adoption of V-Label certification among producers and retailers in the Middle East, thereby expanding access to a wider range of vegan options for consumers in the region.
Commenting on the partnership, Martin Ranninger, Co-Director of V-Label, expressed enthusiasm for the collaboration, stating, “We are thrilled to partner with the Middle East Vegan Society to further our mission of promoting veganism worldwide. By combining our expertise and resources, we can strengthen the vegan movement in the Middle East and provide consumers with greater access to products that align with their values.”
The Middle East Vegan Society, known for its advocacy work and community-building initiatives, is equally enthusiastic about the partnership. MEVS’ mission is to help individuals, businesses and corporate companies make more environmentally friendly, healthy and just decisions across the Middle East and North Africa. Seb Alex, founder and executive director of MEVS, stated, “We are excited to represent the V-Label in Saudi Arabia, Qatar, Lebanon, Jordan, Bahrain, and Kuwait. We are looking forward to providing local producers and companies with the tools to make their products stand out, increasing sales, and reaching customers throughout the MENA market. This partnership represents a significant step forward in our efforts to promote veganism and support individuals across the Middle East in adopting plant-based lifestyles. By working together, we can amplify our impact and create positive change.”
For more information about the Middle East Vegan Society, please visit MiddleEastVeganSociety.org. They can be reached at mevs@v-label.com. If you are interested in becoming licensed with V-Label in Saudi Arabia, Qatar, Lebanon, Jordan, Bahrain, Kuwait, or any other country, you can request more information here.
Future Of Vegan And Plant Based Diet In The Middle East – Challenges And Innovations; Frost & Sullivan; 2023 ↩︎
V-Label, the world’s leading vegan and vegetarian trademark, announces a new supporting partnership with Bridge2Food, the organizer of the upcoming Course Europe & Summit Europe. Bridge2Food’s Summit Europe focuses on trends and the latest developments in the alternative protein industry.
Bridge2Food Europe announced that, for the first time, this year’s event will be combined with the Bridge2Food Course, making it a 3-day event taking place 4-6 June, 2024 in The Hague (The Netherlands).
“We are thrilled to bring the entire alternative protein sector together at Bridge2Food Europe 2024 – our largest event to date! The Course will provide the latest on technical innovations, product development, and R&D. The Summit will facilitate networking, partnerships, new ideas, and knowledge exchange. The programme will cover extremely relevant and pertinent topics, including the industry’s current economic challenges – and how to overcome them,” says Ella Stephens, Bridge2Food’s Marketing Executive. “The buzz around the alternative protein sector is always contagious, and we hope everyone will leave the three-day event feeling excited about the maturing market and enhanced product offerings as we continue to increase the sustainability of our food systems.”
“We are excited that V-Label and Bridge2Food will partner again to amplify one of the most engaging events in the alternative protein ecosystem. Bridge2Food’s excellent programming brings together topics from innovation and R&D, to ingredients and retail. Since these are all relevant topics for V-Label’s business partners, this collaboration is truly meaningful for us,” comments Suzet Miedema, V-Label’s External Relations Expert.
By combining the two events, Bridge2Food makes sure attendees will benefit from the renowned programme, theory, and practice of Course Europe, as well as access to increased idea exchange, networking, and partnership potential at Summit Europe. To find out more about the Summit & Course Europe, visit the Bridge2Food website.
Mitglied der Geschäftsführung Dr. Oetker
“Viele Menschen suchen pflanzenbasierte Alternativen für ihre liebsten Produkte oder möchten neue vegane Möglichkeiten entdecken. Es freut mich, dass wir (ihnen) unter der Marke Dr. Oetker mehr und mehr entsprechende Angebote machen können. Ich hoffe, dass sich dadurch immer mehr Menschen für vegane Mahlzeiten entscheiden und ihren kleinen Beitrag zu mehr Tierwohl und zum Klimaschutz leisten. Das einheitliche V-Label auf unseren Produkten lässt Konsument:innen unsere veganen Produkte auf einen Blick erkennen. Es ist toll, dass wir ihnen auch hier bestmögliche Transparenz bieten können.”
V-Label, the world’s leading vegan and vegetarian trademark, announces a new partnership with Nordic Organic Food Fair and Natural Beauty Show, Scandinavia’s trade expo for natural and organic products.
The Nordic Organic Food Fair alongside the Natural Beauty Show will take place on 9-10 October 2024 at its new venue Kistamässan in Stockholm.
These established trade events are the destination for retailers and buying professionals to find out the latest trends, sample new products, and learn about developments in the industry (through a free-to-attend Keynote Programme).
As well as over 250 certified organic brands, the Nordic Organic Food Fair has launched a new area of the show, called The Good Food Fair, which will feature high-quality food and drink products that are ethically sourced, natural, or sustainable – including many plant-based products under the V-Label certification like the organic brands Ohmungood and Naty from Sweden, certified by local V-Label partner “A Better Future AB”.
“With a firm dedication to sustainability, the Good Food Fair will showcase a vibrant array of ethically sourced products. From plant-based to artisanal, the unique show area has been crafted to empower buyers to meet the demands of conscientious consumers. This exciting venture not only fosters positive change but also ushers in a wave of new brands, products, and cutting-edge innovations to the event. That’s why we’re thrilled to have V-Label as part of the show this year and are excited to partner with an organization that has a shared ambition to make retail more ethical and sustainable!” says Event Director Melina Viking.
Big brands and Scandinavian retailers, alongside industry associations, have already confirmed their attendance – including Biofood, IFOAM, Organic Sweden, MyCare AB, Holland & Barrett, Pro Luomu, Organic Trade Association USA, Martin & Servera, EkomatCentrum, Matilda FoodTech, and more.
“With this being our first partnership with a Nordic event, we look forward to seeing how the market for vegan and vegetarian products is growing in Scandinavia,” says Suzet Miedema, External Relations Specialist at V-Label. “I look forward to meeting our existing and future customers during this year’s edition,” she adds.
For more information, please visit www.nordicorganicexpo.com. To exhibit at the show, please contact Sophie Bresnahan at sbresnahan@divcom.co.uk or Melina Viking at mviking@divcom.co.uk.
For media inquiries, please contact: Sharna Waid, Digital Content Manager t: +44 (0)1273 645134 e: swaid@divcom.co.uk
V-Label – Established in Switzerland in 1996, V-Label is an internationally recognized, registered seal for labeling vegan and vegetarian products and services. Across the globe, more than 50,000 products from more than 4,300 licensees now carry the V-Label. V-Label works with over 30 local V-Label partners worldwide, in Sweden NGO “A Better Future AB” is responsible for V-Label. For more information, visit www.v-label.com. To get in touch with the Swedish local V-Label partner, contact Michel Bracké (CEO) “A Better Future AB”: +46 707 459575, michel@abetterfuturenow.org
Nordic Organic Food Fair is Scandinavia’s trade show for certified organic food and drink products. It welcomes thousands of supermarkets, retailers, buyers, distributors, exporters, distributors, public kitchens, manufacturers, health stores, and industry professionals across two days. The show is organized by Diversified Communications UK. The show is co-located with the Natural Beauty & Health Show, Scandinavia’s trade show for natural products. Diversified Communications UK Ltd (Diversified UK) is a fast-growing trade event organizer and publisher based in Brighton. Diversified UK’s portfolio includes Natural & Organic Products Europe; Eco Living Scandinavia & Nordic Organic Food Fair in Malmö, Sweden; Organic Food Iberia & Eco Living Iberia in Madrid, Spain; Natural Products News; Natural Products Global; Natural & Organic Awards Europe; Casual Dining; Casual Dining Restaurant & Pub Awards; lunch!; and others. For more information, visit: www.divcom.co.uk.
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